What is the primary goal of assertive communication?

The primary goal of assertive communication is to express one's needs, thoughts, and feelings clearly and directly without compromising the ability to maintain open lines of communication. This approach fosters a respectful exchange where individuals feel empowered to voice their opinions while also considering the perspectives of others. Assertive communication aims to balance personal rights and the rights of others, promoting healthy and constructive dialogue.

In this context, options like avoiding conflict may seem appealing, but they often lead to suppressed feelings and unresolved issues instead of addressing them head-on. Pleasing others can create a one-sided dynamic that undermines personal authenticity, whereas intimidating others negates the principles of healthy communication altogether. Assertive communication prioritizes a respectful interaction, making it effective for both expressing personal needs and nurturing ongoing relationships.